Mobile World Congress – The stage is set for the Mobile Wallet | Digital Marketing Magazine

As this year’s MWC demonstrated, 2014 and beyond will be an exciting time for retailers. The mobile wallet offers retailers and consumers alike huge possibilities when it comes to digitalising the shopping experience and rejuvenating the high street.

 

For retailers in particular the reality of a mobile wallet could transform how they engage and serve customers proactively ahead of an actual purchase taking place and as equally important post purchase. The mobile wallet is moving from an ideology to become a very real part of the multi-channel offering.

via Mobile World Congress – The stage is set for the Mobile Wallet | Digital Marketing Magazine.

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