The Magic of Search in Retail: Lessons from Germany and beyond… | Digital Marketing Magazine

How can retail chains gain market share in ecommerce and at the same time maintain customers loyalty across all their sales channels? Best practices from European retailers show that omnichannel strategies depend on the findability of all product and content data relevant to customers’ needs. Check out some of our key lessons from retailers in Germany and beyond:

1. Providing the best customer experience through omichannel distribution

2. All data at the right time to the right customers

3. The search as an enabler to retail strategies

4. OBI inspires online visitors to shop in branches

5. Local availability: real,- makes them accessible anywhere

6. Tablets drive 60% increase on in-store orders for SportScheck

7. Conrad Electronic inspires with sales-boosting online campaigns

8. Detailed analysis paves the way for optimisation measures

9. Search supports Yves Rocher with worldwide expansion

via The Magic of Search in Retail: Lessons from Germany and beyond… | Digital Marketing Magazine.

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