Why You Need An Innovation Portfolio

The Four Classes Of Innovation

innovation portfolio

1. Evolutionary Innovation. (It is technically easy for us to do and we know our customer wants it.)

2. Differentiation. (It’s technically difficult for us to do, but we know our customers really want it.)

3. Revolutionary Innovation. (It seems technically impossible to do but, even if we can do it, there’s no way of knowing ahead of time if anyone will buy it.)

4. Fast-Fail Innovation. (Technically easy for us to do, but we have no idea if anyone will buy it.)

http://www.forbes.com/sites/mikemaddock/2014/09/24/why-you-need-an-innovation-portfolio/

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