These days, emerging technologies and advertising platforms have made innovation in marketing far more important. For out-of-home (OOH) advertisers operating within traditional media, such as billboards and posters, the challenge is how they can best utilise new technologies alongside these traditional avenues to enhance the experience for consumers.
Mobile technology, as we witnessed with the implementation of QR code technology and NFC, is a great platform for OOH advertisers to explore. Used correctly, mobile can significantly increase interaction and shopper engagement in-store.
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