Vi ricordate la scena del film Minority Report, in cui Tom Cruise passeggiava in un Mall e veniva riconosciuto dalle pareti pubblicitarie interattive e tempestato di pubblicita’ personalizzata? ..a piccoli passi ci stiamo avvicinando!
Shazam and Adspace Networks to Bring Location-based Mobile Ad Retargeting to DPB Mall Screens
The combination of location-based mobile advertising and digital place-based (DPB) media is proving highly effective for increasing brand engagement with on-the-go consumers. That’s why today’s announcement from Shazam, a leading mobile engagement provider, andAdspace Networks, a leading provider of digital-place based advertising in malls and cinema lobbiesmakes perfect sense.
The partnership enables Adspace to enhance consumer’s mall experience by extending video campaigns across their mall-based ad network using Shazam’s location-based mobile technology, and provide brands with a complete, customizable mobile content experience. When this rollout is complete shoppers will now be able to interact with mobile advertisements for exclusive offers and added content.
According to Shazam, their technology “watermarks” a shopper’s smartphone location using ultrasonic signals when a shopper is within 40 feet of a floor or aerial-mounted digital place-based screen. The integration of mobile and digital place-based platforms provides advertisers with a new to way to customize their message and connect with millions of smartphone-enabled shoppers. In addition, Shazam’s ultrasonic technology remains active, whether a brand’s commercial is airing or not on Adspace’s network, so the platform’s mobile experience is always available to mall shoppers.