In short: 5G is probably last call for Telco operators to get out of a tight corner and be more relevant and visible to Customers not just as connectivity commodity. This can be achieved by changing Telecom Genes that have driven their evolution so far. They will have to start delivering advanced services “OTT-like” and be open to cross-industry collaborations.
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[…] What is the biggest challenge facing telecom operators? To remain relevant to customers.
Will even 5G be relevant? It’s clear to me that operators will deploy 5G, but that alone will not ensure relevance: customers are likely to take high-quality network performance for granted.
What customers will notice are the kinds of services provided on the network.
Unless operators offer services that are valued, their customers may not recognize that they have any relationship at all with them, and the operators will end up as mere connectivity providers. Out of sight, out of mind.
Deep changes are required to Telco Genes to survive:
1)the connectivity gene is the first one that needs modification for operators to offer NOT ONLY TELCO services.
2) The second is the gene that runs scared of collaboration.