Credete che la “digitalizzazione” sia solo una moda passeggera?

Vi ricordate che poco più di 10 anni fa non esistevano gli smartphone, i tablet e le Apps?

Usavamo telefonini Nokia, BlackBerry o Motorola: società’ ormai pressoché scomparse dal mercato. Cosi come e’ avvenuto alle videoteche Blockbuster con l’avvento dei film in digitale.

Il futuro sara’ sempre più “distruttivo” rispetto agli attuali stili di vita e di conseguenza cambieranno ancora di piu’ le professioni richieste dal mercato del lavoro, cioe’ cosa dovranno sapere fare i nostri figli.

Che piaccia o no, bisogna abituarsi all’idea, prepararsi a viverla e munirsi (soprattutto i ragazzi) delle competenze necessarie per saper gestire una societa’ in veloce cambiamento per esserne attori/promotori e non esserne travolti!


Executive Interview with Co-Founder of Arduino – via 3dprintingindustry

Inspiring interview with Massimo Banzi the co-founder of Arduino […] the Italian manufacturer of the low-cost, open-source board driving much of the current Maker Revolution. Here, Banzi discusses the foundation of Arduino, the Open Source movement, 3D printing and “making it” in Italy.

And in essence the key message is:

You can teach about 3D printing or programming with Arduino, but that is not sufficient. You need to envision an objective, something concrete that you can learn these technologies for.

In Italy, we need to help the younger generations develop a working consciousness and believe that they can be the ones to make the next big thing, not just imitate what others do!

read full interview here 

The Next Frontier in Digital Media Will Be Connected Products – ADAGE

The “Internet of Things” (IoT) has recently exploded as a hot new “thing,” fueled in part by Google‘s and Cisco’s increasing strategic investments, and an estimated $19 trillion dollar market opportunity

internet of Things

While early adopters are now experimenting with creative ways to leverage IoT as a conduit for deeper audience engagement, IoT hasn’t reached critical mass yet; IoT discussions still live inside the walls of “digital innovation” and “new product development.”

At the crux of IoT discussions for digital media is a rather simple, yet entirely disruptive concept — that individual physical products can become their own media platform for brands. In other words, a connectable product (anything from a bicycle to a soda can that consumers can engage with via their smartphones) can act as its own media channel — operating alongside TV, mobile, magazines and other media channels — and tapping into consumer behavior to create an entirely new form of CRM through physical objects. This concept — products as interactive media — has vast implications for the media landscape.

As products become connected, the game changes completely for brands, shifting marketers’ strategy from the traditional push model to a more intelligent pull model. A connected product provides a brand with a direct, real-time interface and interaction point with the consumer. Instead of pushing content toward consumers at the best guesstimated time to catch their attention, brands can engage with consumers who are proactively opting in to receive content when they most need it and when they are most engaged with the brand’s product.

Data is the key to enriching the consumer’s experience

Marketing executives are just beginning to open their eyes to the limitless marketing opportunities enabled by IoT. There is still a world of innovation before us, and if the industry can embrace the disruptive idea that products can serve as their own digital media channels, we’re off to a great start.

read more

Reply: Nasce l’incubatore per le #startup dell’#Internet of #Things

La nuova società, creata da Reply, finanzierà, accelererà e supporterà la crescita e l’affermarsi di idee in Europa e Usa. Primo progetto al via con l’acquisizione del 30% di Xmetrics, società che sviluppa wearable technologies per nuotatori


via Nasce l’incubatore per le startup dell’Internet of Things.