The digital enterprise – via McKinsey&Company

digital enterprise

Digital business models have become essential for companies across a range of industries. With social networks and e-commerce websites setting new benchmarks for speed, agility, and user-friendliness, consumers expect similar online performance from banks, retailers, and telecommunications companies.

Attackers born in the digital age give consumers what they want, but many older companies struggle to meet customer expectations. For them, going digital is now a prerequisite for surviving and thriving.

Success requires strong capabilities in four areas.

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Continue reading The digital enterprise – via McKinsey&Company

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Amazon Asks FAA for Permission to Test Drones – via WSJ

amazon prime air

Amazon formally requested permission from the Federal Aviation Administration to start testing drones, an important step toward the online retail giant’s goal to use the devices to deliver packages.

Amazon first unveiled the plans in December, dubbing the proposed service Amazon Prime Air and saying drones would eventually be able to deliver small packages to customers in less than 30 minutes.

In its petition to the FAA, posted Thursday, Amazon said it is now on its eighth- and ninth-generation drone prototypes, including some that can travel more than 50 miles an hour and carry 5-pound packages, which would cover 86% of products it sells.

He added, “One day, seeing Amazon Prime Air will be as normal as seeing mail trucks on the road today.”

However, in a 2012 law, Congress gave the FAA the authority to grant expedited exemptions for some unmanned aircraft. […]  the agency was only considering exemptions for drones used for filmmaking, agriculture and inspections of infrastructure and energy plants.

In its request, Amazon says that it would limit its use of drones to “a confined area over isolated Amazon private property,” away from airports, densely populated areas and military installations.

The company argues that granting its request will allow it to “do nothing more than what thousands of hobbyists and manufacturers of model aircraft do every day,” a common argument of commercial-drone advocates.

There is other evidence that Amazon is serious about drone deliveries.

The company has at least six jobs posted on its careers website that are focused on developing Prime Air, including a project manager, a spokesman, a software engineer and a patent lawyer. All the jobs are in Seattle, except the software engineer, which is in San Francisco.

In some of the job descriptions, the company says, “You will work hard, have fun, and of course, make history!”

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How mobile technology is changing the in-store customer experience

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These days, emerging technologies and advertising platforms have made innovation in marketing far more important. For out-of-home (OOH) advertisers operating within traditional media, such as billboards and posters, the challenge is how they can best utilise new technologies alongside these traditional avenues to enhance the experience for consumers.
Mobile technology, as we witnessed with the implementation of QR code technology and NFC, is a great platform for OOH advertisers to explore. Used correctly, mobile can significantly increase interaction and shopper engagement in-store.

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The World of Mobile by the Numbers

The number of mobile users is approaching the number of people on earth. Some 6.9 billion people will have cellular subscriptions by the end of this year — or about 95 percent of the world’s population, according to the International Telecommunications Union. More than half of these subscribers will be in the Asia-Pacific region.

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Worldwide smartphone shipments are expected to surpass 1.2 billion units this year, a more than 23 percent increase from just a year ago, based on International Data Corp.’s forecast. Volume will reach 1.8 billion phones annually in four years — with shipments more than doubling within key emerging markets, including India, Indonesia and Russia. By 2018, China will account for nearly one out of every three smartphones shipped.

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Google’s Android will remain the market share leader among smartphone operating systems for the foreseeable future, with IDC projecting its share will hit 80 percent this year. Android has been and will continue to be the platform driving low-cost devices. Apple’s share of the mobile market is expected to drop to 15 percent (though IDC’s forecasts were made in May, prior to the record-setting iPhone 6 launch).

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It’s no surprise that mobile Internet companies are experiencing a mini Gold Rush. Private investors pumped a record $19.2 billion into these companies over the last 12 months, according to the latest research from Digi-Capital. Big money flooded into mCommerce ($4.2 billion), travel and transportation ($3.3 Billion), utilities ($1.8 billion) and games ($1.1 billion). But 10 other sectors also raised more than a half billion dollars each — spanning the gamut from food and drink to messaging and more.

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IBM’s Take on Going ‘Mobile First’

“There’s a tremendous amount of insight being generated and an opportunity to engage the buyer at the moment of awareness”

via IBM’s Take on Going ‘Mobile First’.

Facebook targets financial services – FT.com

28765884The social network is only weeks away from obtaining regulatory approval in Ireland for a service that would allow its users to store money on Facebook and use it to pay and exchange money with others, according to several people involved in the process …

via Facebook targets financial services – FT.com.

eBay is Betting On Bringing Commerce To Wearables And Other Connected Devices

eBay is Betting On Bringing Commerce To Wearables And Other Connected Devices http://zite.to/1lEPlEY

As Mobile Revolutionizes Commerce, How Marketers Are Taking Advantage

Mobile has revolutionized commerce, including the way consumers engage, research and ultimately purchase products.

 

Here’s how mobile assets are reshaping the commerce landscape and consumer buying behaviors:

1. Showrooming.The increase in showrooming should be seen as an incentive for brands to deliver real-time information and innovations to prompt consumers to visit stores in person.

2. Social Shopping. Social media is already becoming increasingly integrated into the brick-and-mortar experience, and mobile engagement is a driving force.

3. App Marketing. Apps are also bridging the gap between brick-and-mortar retailers and e-commerce sites. Essentially, they have opened up new marketplaces in which both marketers and consumers benefit.

4. Mobile Payments. One of the main benefits of shopping online is avoiding long checkout lines. Many retailers have risen to the challenge by offering mobile payment systems that empower in-store shoppers to conduct self-service checkout using their smartphones.

5. Location-Based Ads. By combining the power of location and other data-based targeting strategies, advertisers can improve the relevancy of brand messages and effectively drive up performance. A new report by BIA/Kelsey estimates that by 2017, over half of all mobile ad budgets will be allocated to location-targeted ads.

via As Mobile Revolutionizes Commerce, How Marketers Are Taking Advantage.

Mobile World Congress – The stage is set for the Mobile Wallet | Digital Marketing Magazine

As this year’s MWC demonstrated, 2014 and beyond will be an exciting time for retailers. The mobile wallet offers retailers and consumers alike huge possibilities when it comes to digitalising the shopping experience and rejuvenating the high street.

 

For retailers in particular the reality of a mobile wallet could transform how they engage and serve customers proactively ahead of an actual purchase taking place and as equally important post purchase. The mobile wallet is moving from an ideology to become a very real part of the multi-channel offering.

via Mobile World Congress – The stage is set for the Mobile Wallet | Digital Marketing Magazine.