Mobile Telco: is it time for CTRL+ALT+DEL?

Telefonia mobile, un utente su 2 vorrebbe Google, Apple o Facebook come gestore: «Insoddisfatti dell’attuale customer experience»

Secondo i consumatori, gli operatori tradizionali investono troppo poco nei canali digitali (siti web, app mobili e social media), e solo l’8% ritiene i negozi fisici indispensabili, dice un report di Capgemini Consulting. «Emerge una correlazione tra uso dei canali digitali, livello di soddifazione, e crescita del fatturato»

Il report di Capgemini Consulting: “Unlocking customer satisfaction: why digital holds the key for telcos

“… rivela che quasi la metà (44%) degli utenti mobili passerebbe a Google, Apple o Facebook, se questi colossi introducessero un servizio di comunicazione mobile, per la “miglior qualità del servizio” (48%) e per la “esperienza più personalizzata” (23%) che essi potrebbero garantire rispetto all’attuale gestore telefonico.

[…]

«Ciò che i consumatori si aspettano dai fornitori di servizi di telecomunicazioni è cambiato, ma molti operatori non sono ancora pienamente in grado di soddisfare le richieste, con conseguente calo del livello di customer satisfaction, spiega Eraldo Federici, Senior Vice President, Market Unit Head, TME & Large Accounts di Capgemini Italia, in un articolo su CorCom. «La lenta diffusione dei servizi digitali costituisce il cuore del problema, e questo è un pesante richiamo agli operatori affinché accelerino gli sforzi di trasformazione in un’ottica digitale o si tengano pronti a rischiare uno sconvolgimento a opera dei gestori solo digitali”

leggi articolo originale:

http://www.mobile4innovation.it/mobile-internet/telefonia-mobile-un-utente-su-2-vorrebbe-google-apple-o-facebook-come-gestore-insoddisfatti_43672152227.htm?utm_source=facebook&utm_medium=social&utm_campaign=1SU2USERSGOOGLEFB_17052016&utm_content=post_content

This is a must watch Video! The Future of the Internet and Digital Economy – Davos

The Future of Internet and the impact of the ongoing digital revolution on the Economic Global growth.

Inspiring panel at the World Economic Forumn in Davos with Chiefs of Facebook, Google, Microsoft, Vodafone who are leading the revolution talking about how people’s life is changing driven by “data” push!

Here the link to the video

the future of digital economy

The #tactile #internet – #IoT, #5G and #cloud on steroids – Telefónica Innovation Hub

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Each Internet generation was believed to be the last, with designs pushed to near perfection. The first and original Internet, a virtually infinite network of computers, was a paradigm changer and went on to define the economies of the late 20th century. However, after that Internet came the Mobile Internet, connecting billions of smart phones and laptops, and yet again redefining entire segments of the economy in the first decade of the 21stcentury.

Today, we witness the emergence of the Internet of Things (IoT), shortly to connect trillions of objects and starting to redefine yet again various economies of this decade.

These different embodiments of the Internet will be dwarfed by the emergence of the Tactile Internet which we believe is a true paradigm shift, in which sufficiently responsive, reliable network connectivity will enable it to deliver physical, tactile experiences remotely.

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At the edges, the Tactile Internet will be enabled by the Internet of Things and actuating robots.

Read more

MONETISING LTE SERVICES – Analysys Mason

DEVELOPING NEW REVENUE STREAMS THROUGH DIFFERENTIATION AND INNOVATIVE PRICING5_Rohan_Dhamija_Figure1_web_lightbox

LTE services by user and product segments [Source: Analysys Mason, 2014]

MNOs must differentiate LTE services from those of 3G

  • Enhanced data for consumers is a key selling point for LTE
  • VoLTE (+ RCS) allows operators to offer integrated voice, video and instant messaging (IM) services with the added benefit of mobility
  • Enterprise solutions can benefit from enhanced data services
  • LTE can also provide connectivity as a substitute to fixed networks
  • Wholesale solutions may emerge as an attractive opportunity for operators. Because LTE network latency is lower than 3G, operators can develop new revenue streams by selling bandwidth for wholesale services (such as utility and M2M services). Verizon is at the forefront of this with projects in sectors such as education.

Pricing is determined by LTE positioning relative to 3G

  • Pricing premium if positioned as a value-added service with clear benefits (such as guaranteed speeds or premium content)
  • MNOs can also experiment with bundling. Data sharing across devices is being offered, with the aim of monetising devices (such as tablets) otherwise lost to Wi-Fi.