Gene therapy for telecom operators

In short: 5G is probably last call for Telco operators to get out of a tight corner and be more relevant and visible to Customers not just as connectivity commodity. This can be achieved by changing Telecom Genes that have driven their evolution so far.  They will have to start delivering advanced services “OTT-like” and be open to cross-industry collaborations.

read here the entire article.

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[…] What is the biggest challenge facing telecom operators?  To remain relevant to customers. 

Will even 5G be relevant? It’s clear to me that operators will deploy 5G, but that alone will not ensure relevance: customers are likely to take high-quality network performance for granted.

What customers will notice are the kinds of services provided on the network.

Unless operators offer services that are valued, their customers may not recognize that they have any relationship at all with them, and the operators will end up as mere connectivity providers. Out of sight, out of mind.

Deep changes are required to Telco Genes to survive: 

1)the connectivity gene is the first one that needs modification for operators to offer NOT ONLY TELCO services.

2) The second is the gene that runs scared of collaboration. 

 

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When Connected Cars & Entertainment join

Renault introduces a new car that drives itself and entertains you with VR.

Mobile Telco: is it time for CTRL+ALT+DEL?

Telefonia mobile, un utente su 2 vorrebbe Google, Apple o Facebook come gestore: «Insoddisfatti dell’attuale customer experience»

Secondo i consumatori, gli operatori tradizionali investono troppo poco nei canali digitali (siti web, app mobili e social media), e solo l’8% ritiene i negozi fisici indispensabili, dice un report di Capgemini Consulting. «Emerge una correlazione tra uso dei canali digitali, livello di soddifazione, e crescita del fatturato»

Il report di Capgemini Consulting: “Unlocking customer satisfaction: why digital holds the key for telcos

“… rivela che quasi la metà (44%) degli utenti mobili passerebbe a Google, Apple o Facebook, se questi colossi introducessero un servizio di comunicazione mobile, per la “miglior qualità del servizio” (48%) e per la “esperienza più personalizzata” (23%) che essi potrebbero garantire rispetto all’attuale gestore telefonico.

[…]

«Ciò che i consumatori si aspettano dai fornitori di servizi di telecomunicazioni è cambiato, ma molti operatori non sono ancora pienamente in grado di soddisfare le richieste, con conseguente calo del livello di customer satisfaction, spiega Eraldo Federici, Senior Vice President, Market Unit Head, TME & Large Accounts di Capgemini Italia, in un articolo su CorCom. «La lenta diffusione dei servizi digitali costituisce il cuore del problema, e questo è un pesante richiamo agli operatori affinché accelerino gli sforzi di trasformazione in un’ottica digitale o si tengano pronti a rischiare uno sconvolgimento a opera dei gestori solo digitali”

leggi articolo originale:

http://www.mobile4innovation.it/mobile-internet/telefonia-mobile-un-utente-su-2-vorrebbe-google-apple-o-facebook-come-gestore-insoddisfatti_43672152227.htm?utm_source=facebook&utm_medium=social&utm_campaign=1SU2USERSGOOGLEFB_17052016&utm_content=post_content

HOW TO COMMUNICATE EFFECTIVELY AT WORK [INFOGRAPHIC]

Great Infographic!

Key takeaways:

  • Body language is key: stand straight up and make eye contact!
  • Be mindful and consider what is important to the person you’re talking to
  • Be positive!

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The digital enterprise – via McKinsey&Company

digital enterprise

Digital business models have become essential for companies across a range of industries. With social networks and e-commerce websites setting new benchmarks for speed, agility, and user-friendliness, consumers expect similar online performance from banks, retailers, and telecommunications companies.

Attackers born in the digital age give consumers what they want, but many older companies struggle to meet customer expectations. For them, going digital is now a prerequisite for surviving and thriving.

Success requires strong capabilities in four areas.

Read full article here

Continue reading The digital enterprise – via McKinsey&Company

Contest is King: come il mobile accelera i processi di IoE – via Techeconomy

Contest is King: come il mobile accelera i processi di IoE

Contest, not content, is king.” Un rovesciamento di prospettiva del celebre motto che potrebbe sembrare forzato ma che Joseph Bradley,  Evangelist di Cisco, sceglie per rappresentare la spinta che la mobilità sta dando all’ Internet of Everything.

Nel prossimo futuro, tuttavia, la combinazione di Wi-Fi e di altre reti di rilevamento combinati con sensori indossabili incorporati in indumenti protettivi darà soccorritori le informazioni di cui hanno bisogno per rispondere alle emergenze in modo appropriato.

In altre parole la mobility è la tecnologia che sta guidando il cambiamento esponenziale dell’IoE.

read more

The #tactile #internet – #IoT, #5G and #cloud on steroids – Telefónica Innovation Hub

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Each Internet generation was believed to be the last, with designs pushed to near perfection. The first and original Internet, a virtually infinite network of computers, was a paradigm changer and went on to define the economies of the late 20th century. However, after that Internet came the Mobile Internet, connecting billions of smart phones and laptops, and yet again redefining entire segments of the economy in the first decade of the 21stcentury.

Today, we witness the emergence of the Internet of Things (IoT), shortly to connect trillions of objects and starting to redefine yet again various economies of this decade.

These different embodiments of the Internet will be dwarfed by the emergence of the Tactile Internet which we believe is a true paradigm shift, in which sufficiently responsive, reliable network connectivity will enable it to deliver physical, tactile experiences remotely.

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At the edges, the Tactile Internet will be enabled by the Internet of Things and actuating robots.

Read more

Netflix: Threat or Opportunity? – Telco2.0 Research

After DVD market which industry is going to be “Netflixed” ?

 

The way in which audiences consume movies and television content appears to be changing.  While ‘linear’ viewing of scheduled channels remains robust, the market for DVD has collapsed and new pricing and consumption models are opening up.

Telco 2 Figure 6 Netflix Evolving Content Proposition

 

So is Netflix a ‘win: win’ opportunity for all concerned?  It may not be that straightforward.  

  • For leading pay TV players, Netflix will be yet another component forcing them to invest in innovation to minimise customers churning from bundled packages, and reducing flexibility around price increases;

  • For TV channels Netflix could lead to programme rights inflation, as a new player with a distinct business model comes into bid for premium exclusive content rights

  • For both established TV platforms and premium channels there is the risk that in price sensitive markets or demographics Netflix offers may gain traction, particularly among younger consumers at the expense of traditional subscription models.

  • For telcos looking to compete with cable and satellite, while Netflix could offer a cost effective way to deliver attractive premium content, it also carries a risk of constraining the telcos into the position of a ‘dumb (or happy) pipe’, not sharing in upsides and not owning the consumer who deals directly with Netflix.

read more 

You might not need a mobile carrier by 2020 – CNN.COM

Wi-Fi is ubiquitous.

No longer the realm of coffee shops and homes, Wi-Fi spans entire neighborhoods. Trains, planes and automobiles are Wi-Fi equipped. Cruise ships have Wi-Fi. Comcast has even made every customer’s router into a public Wi-Fi hotspot.

That’s good news if you’re a cell phone user. The more you email, watch Netflix, stream Pandora and surf Facebook  over Wi-Fi,the fewer gigabytes you have to buy from your cell phone company. Plus, calls and texts are now able to be sent over Wi-Fi too.

So what do you need your cell phone company for?

A new generation of hotspots lets you seamlessly switch between Wi-Fi and 4G-LTE service, and they offer improved encryption. But Wi-Fi’s security issues likely won’t be resolved by 2016, Macquarie predicts.

Google tests Wi-Fi balloons
Google tests Wi-Fi balloons

Still, the clock is ticking for 4G.

4G’s limitations are inherent in the technology that makes it work: Airwaves are limited, and you can only cram so much data into one MHz of spectrum.

That’s why the two biggest carriers — AT&T and Verizon  — place data caps on their customers. Only about one-third of U.S. cable customers have an idea of how much data they’re downloading each month on their home Wi-Fi networks, but two-thirds of wireless customers track their usage, according to Macquarie.

Verizon, for example, could be offloading as much as a quarter of its mobile data traffic onto Wi-Fi networks by 2018, Macquarie predicts, costing the company nearly $1.4 billion a year in lost revenue.

Verizon could recoup those lost sales by partnering with cable companies like Comcast. Verizon could sell Comcast its wireless airwaves, providing Comcast with a 4G “quad-play” option.

That’s why wireless carriers will likely be jockeying for position to partner with cable companies, particularly Comcast. With Sprint’s  sub-par 4G network, AT&T’s ties to U-Verse, and Verizon’s FiOS and congestion issues, T-Mobile is the likeliest wireless company to win over Big Cable, Macquarie predicts

Read more

AT&T offers beefier data plans October 31

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AT&T is offering two new data plans for smartphone users as the price war in the wireless industry heats up.

Its part of a growing trend in which wireless providers give consumers more gigabytes of data without having to pay more. As mobile devices become more sophisticated, consumers are demanding more data to send photos, watch videos and download music.

Read full here