Mobile Telco: is it time for CTRL+ALT+DEL?

Telefonia mobile, un utente su 2 vorrebbe Google, Apple o Facebook come gestore: «Insoddisfatti dell’attuale customer experience»

Secondo i consumatori, gli operatori tradizionali investono troppo poco nei canali digitali (siti web, app mobili e social media), e solo l’8% ritiene i negozi fisici indispensabili, dice un report di Capgemini Consulting. «Emerge una correlazione tra uso dei canali digitali, livello di soddifazione, e crescita del fatturato»

Il report di Capgemini Consulting: “Unlocking customer satisfaction: why digital holds the key for telcos

“… rivela che quasi la metà (44%) degli utenti mobili passerebbe a Google, Apple o Facebook, se questi colossi introducessero un servizio di comunicazione mobile, per la “miglior qualità del servizio” (48%) e per la “esperienza più personalizzata” (23%) che essi potrebbero garantire rispetto all’attuale gestore telefonico.

[…]

«Ciò che i consumatori si aspettano dai fornitori di servizi di telecomunicazioni è cambiato, ma molti operatori non sono ancora pienamente in grado di soddisfare le richieste, con conseguente calo del livello di customer satisfaction, spiega Eraldo Federici, Senior Vice President, Market Unit Head, TME & Large Accounts di Capgemini Italia, in un articolo su CorCom. «La lenta diffusione dei servizi digitali costituisce il cuore del problema, e questo è un pesante richiamo agli operatori affinché accelerino gli sforzi di trasformazione in un’ottica digitale o si tengano pronti a rischiare uno sconvolgimento a opera dei gestori solo digitali”

leggi articolo originale:

http://www.mobile4innovation.it/mobile-internet/telefonia-mobile-un-utente-su-2-vorrebbe-google-apple-o-facebook-come-gestore-insoddisfatti_43672152227.htm?utm_source=facebook&utm_medium=social&utm_campaign=1SU2USERSGOOGLEFB_17052016&utm_content=post_content

HOW TO COMMUNICATE EFFECTIVELY AT WORK [INFOGRAPHIC]

Great Infographic!

Key takeaways:

  • Body language is key: stand straight up and make eye contact!
  • Be mindful and consider what is important to the person you’re talking to
  • Be positive!

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The digital enterprise – via McKinsey&Company

digital enterprise

Digital business models have become essential for companies across a range of industries. With social networks and e-commerce websites setting new benchmarks for speed, agility, and user-friendliness, consumers expect similar online performance from banks, retailers, and telecommunications companies.

Attackers born in the digital age give consumers what they want, but many older companies struggle to meet customer expectations. For them, going digital is now a prerequisite for surviving and thriving.

Success requires strong capabilities in four areas.

Read full article here

Continue reading The digital enterprise – via McKinsey&Company

Contest is King: come il mobile accelera i processi di IoE – via Techeconomy

Contest is King: come il mobile accelera i processi di IoE

Contest, not content, is king.” Un rovesciamento di prospettiva del celebre motto che potrebbe sembrare forzato ma che Joseph Bradley,  Evangelist di Cisco, sceglie per rappresentare la spinta che la mobilità sta dando all’ Internet of Everything.

Nel prossimo futuro, tuttavia, la combinazione di Wi-Fi e di altre reti di rilevamento combinati con sensori indossabili incorporati in indumenti protettivi darà soccorritori le informazioni di cui hanno bisogno per rispondere alle emergenze in modo appropriato.

In altre parole la mobility è la tecnologia che sta guidando il cambiamento esponenziale dell’IoE.

read more

The #tactile #internet – #IoT, #5G and #cloud on steroids – Telefónica Innovation Hub

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Each Internet generation was believed to be the last, with designs pushed to near perfection. The first and original Internet, a virtually infinite network of computers, was a paradigm changer and went on to define the economies of the late 20th century. However, after that Internet came the Mobile Internet, connecting billions of smart phones and laptops, and yet again redefining entire segments of the economy in the first decade of the 21stcentury.

Today, we witness the emergence of the Internet of Things (IoT), shortly to connect trillions of objects and starting to redefine yet again various economies of this decade.

These different embodiments of the Internet will be dwarfed by the emergence of the Tactile Internet which we believe is a true paradigm shift, in which sufficiently responsive, reliable network connectivity will enable it to deliver physical, tactile experiences remotely.

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At the edges, the Tactile Internet will be enabled by the Internet of Things and actuating robots.

Read more

Netflix: Threat or Opportunity? – Telco2.0 Research

After DVD market which industry is going to be “Netflixed” ?

 

The way in which audiences consume movies and television content appears to be changing.  While ‘linear’ viewing of scheduled channels remains robust, the market for DVD has collapsed and new pricing and consumption models are opening up.

Telco 2 Figure 6 Netflix Evolving Content Proposition

 

So is Netflix a ‘win: win’ opportunity for all concerned?  It may not be that straightforward.  

  • For leading pay TV players, Netflix will be yet another component forcing them to invest in innovation to minimise customers churning from bundled packages, and reducing flexibility around price increases;

  • For TV channels Netflix could lead to programme rights inflation, as a new player with a distinct business model comes into bid for premium exclusive content rights

  • For both established TV platforms and premium channels there is the risk that in price sensitive markets or demographics Netflix offers may gain traction, particularly among younger consumers at the expense of traditional subscription models.

  • For telcos looking to compete with cable and satellite, while Netflix could offer a cost effective way to deliver attractive premium content, it also carries a risk of constraining the telcos into the position of a ‘dumb (or happy) pipe’, not sharing in upsides and not owning the consumer who deals directly with Netflix.

read more 

You might not need a mobile carrier by 2020 – CNN.COM

Wi-Fi is ubiquitous.

No longer the realm of coffee shops and homes, Wi-Fi spans entire neighborhoods. Trains, planes and automobiles are Wi-Fi equipped. Cruise ships have Wi-Fi. Comcast has even made every customer’s router into a public Wi-Fi hotspot.

That’s good news if you’re a cell phone user. The more you email, watch Netflix, stream Pandora and surf Facebook  over Wi-Fi,the fewer gigabytes you have to buy from your cell phone company. Plus, calls and texts are now able to be sent over Wi-Fi too.

So what do you need your cell phone company for?

A new generation of hotspots lets you seamlessly switch between Wi-Fi and 4G-LTE service, and they offer improved encryption. But Wi-Fi’s security issues likely won’t be resolved by 2016, Macquarie predicts.

Google tests Wi-Fi balloons
Google tests Wi-Fi balloons

Still, the clock is ticking for 4G.

4G’s limitations are inherent in the technology that makes it work: Airwaves are limited, and you can only cram so much data into one MHz of spectrum.

That’s why the two biggest carriers — AT&T and Verizon  — place data caps on their customers. Only about one-third of U.S. cable customers have an idea of how much data they’re downloading each month on their home Wi-Fi networks, but two-thirds of wireless customers track their usage, according to Macquarie.

Verizon, for example, could be offloading as much as a quarter of its mobile data traffic onto Wi-Fi networks by 2018, Macquarie predicts, costing the company nearly $1.4 billion a year in lost revenue.

Verizon could recoup those lost sales by partnering with cable companies like Comcast. Verizon could sell Comcast its wireless airwaves, providing Comcast with a 4G “quad-play” option.

That’s why wireless carriers will likely be jockeying for position to partner with cable companies, particularly Comcast. With Sprint’s  sub-par 4G network, AT&T’s ties to U-Verse, and Verizon’s FiOS and congestion issues, T-Mobile is the likeliest wireless company to win over Big Cable, Macquarie predicts

Read more

AT&T offers beefier data plans October 31

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AT&T is offering two new data plans for smartphone users as the price war in the wireless industry heats up.

Its part of a growing trend in which wireless providers give consumers more gigabytes of data without having to pay more. As mobile devices become more sophisticated, consumers are demanding more data to send photos, watch videos and download music.

Read full here

Apple SIM: bad news for #mobile operators?

Interesting article  where the mobile Telco may evolve in the (near?) future as the adoption of the virtual sim will spread across devices and services.

Existing OTTs players will keep building value added services on top of existing Telco services (as is) AND start providing real time brokering service to pick up the best voice/data tariff (with VoLTE all IP based traffic) across Telco operators, billing and invoicing customers! 

Are Operators doomed to be disintermediated and OTTs act as pervasive “Smart” MVNOs? 

 

Apple-SIM-Title-Pic-600x456

Apple SIM quietly introduced

Anyone who saw last week’s Apple keynote (where the company predictably introduced new iPad, Retina iMac and Mac Mini models) probably missed the moment when Apple quietly introduced its carrier-neutral Apple SIM in cellular versions of the iPad Air 2 and iPad Mini 3, in what could prove to be a disruptive move for the mobile industry.

What is it?

The Apple SIM is a standard size data only nano-SIM that comes preinstalled in the iPad Air 2 (the only device that supports it, for now). This means that instead of having to swap out SIM cards, customers can simply select any of the supported operators from the iPad’s settings menu.

Traditional SIMs contain details such as the MSISDN (the customer’s phone number) and an IMSI (International Mobile Subscriber Identity), a unique number that identifies the actual subscriber. The Apple SIM contains a degree of flexibility in that some of the information it stores can be changed in software.

Apple-SIM-on-iPad-Air-2

Despite the fact this type of SIM card has been reported in the media as being a virtual SIM (or soft SIM), it is still a long way from being a true virtual SIM that lets consumers pick any operator in the world. In fact, it’s not a virtual SIM at all – there is still a physical card in the device.

A threat to the networks, or an opportunity?

The main advantage of Apple’s new SIM is that there is no need to be tied into a contract with any one mobile network, and you can basically get data on your iPad whenever you need it. You have the freedom to use any network that has a deal which meets your needs

How will it affect the networks? As soon as you discover a network that supports the Apple SIM, you might also notice a special deal available with cheap data prices, so you could switch networks for a while. Then you might change again later on to take advantage of a better deal with someone else. The upshot is, the networks might be forced to become much more competitive.

Imagine if this was available for the iPhone – you would switch it on and see a selection of networks all competing for your custom. Apple could even become a virtual operator who charges levies all data charges, but would be able to constantly find you the best deal and network.

Will the Apple SIM eventually be available on the iPhone? It seems unlikely for the time being – it currently makes sense for the iPad which tends not to be subsidised by the operators, but there is less incentive (for the networks) to offer this for the iPhone, as the handset’s true cost is usually subsidised and they want to lock customers in for 2 year contracts. If Apple did bundle it with a new iPhone in future, the operators would most likely fight tooth and nail.

 

Read full article here

Internet delle cose, la nuova Terra Promessa per le tlc

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I principali operatori tlc europei si stanno preparando per la competizione nella nuova frontiera del settore, ovvero la connessione di auto, abitazioni, utenze e altri dispositivi, oltre agli smartphone e gli altri dispositivi wireless.

Come scrive il Wall Street Journal, per anni AT&T e la rivale Verizon Wireless di Verizon Communications hanno guidato il cambiamento degli operatori delle telecomunicazioni statunitensi, e hanno visto la nicchia dell’internet delle cose, come il monitoraggio degli ordini, espandersi in business globali. Dopo aver visto la propria rendita principale delle telecomunicazioni superata dal business “machine-to-machine”, e i flussi di reddito tradizionale contratti da condizioni di mercato difficili, le compagnie europee di telecomunicazioni stanno considerando l’internet delle cose in quanto fonte primaria per nuove entrate.

“Siamo una delle poche aree dell’economia che cresce,” afferma Surya Mendonça, il responsabile globale per il mercato internet delle cose di Teléfonica.

Lo sviluppo delle automobili connesse è uno dei settori più attivi, sia per la competizione tra le compagnie di telecomunicazione stesse che per la competizione con i giganti della tecnologia.

Le case intelligenti sono un altro terreno di scontro.

Gli operatori delle telecomunicazioni stanno anche guardando alle utilities, sperando di capitalizzare sul mercato non appena le disposizioni vigenti in materia di energia si irrigidiranno.

http://finanza.tiscali.it/news/dettaglio_news.asp?id=201410132012449132&chkAgenzie=TMFI&tipoNews=CAL