Contest is King: come il mobile accelera i processi di IoE – via Techeconomy

Contest is King: come il mobile accelera i processi di IoE

Contest, not content, is king.” Un rovesciamento di prospettiva del celebre motto che potrebbe sembrare forzato ma che Joseph Bradley,  Evangelist di Cisco, sceglie per rappresentare la spinta che la mobilità sta dando all’ Internet of Everything.

Nel prossimo futuro, tuttavia, la combinazione di Wi-Fi e di altre reti di rilevamento combinati con sensori indossabili incorporati in indumenti protettivi darà soccorritori le informazioni di cui hanno bisogno per rispondere alle emergenze in modo appropriato.

In altre parole la mobility è la tecnologia che sta guidando il cambiamento esponenziale dell’IoE.

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The #tactile #internet – #IoT, #5G and #cloud on steroids – Telefónica Innovation Hub

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Each Internet generation was believed to be the last, with designs pushed to near perfection. The first and original Internet, a virtually infinite network of computers, was a paradigm changer and went on to define the economies of the late 20th century. However, after that Internet came the Mobile Internet, connecting billions of smart phones and laptops, and yet again redefining entire segments of the economy in the first decade of the 21stcentury.

Today, we witness the emergence of the Internet of Things (IoT), shortly to connect trillions of objects and starting to redefine yet again various economies of this decade.

These different embodiments of the Internet will be dwarfed by the emergence of the Tactile Internet which we believe is a true paradigm shift, in which sufficiently responsive, reliable network connectivity will enable it to deliver physical, tactile experiences remotely.

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At the edges, the Tactile Internet will be enabled by the Internet of Things and actuating robots.

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The Next Frontier in Digital Media Will Be Connected Products – ADAGE

The “Internet of Things” (IoT) has recently exploded as a hot new “thing,” fueled in part by Google‘s and Cisco’s increasing strategic investments, and an estimated $19 trillion dollar market opportunity

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While early adopters are now experimenting with creative ways to leverage IoT as a conduit for deeper audience engagement, IoT hasn’t reached critical mass yet; IoT discussions still live inside the walls of “digital innovation” and “new product development.”

At the crux of IoT discussions for digital media is a rather simple, yet entirely disruptive concept — that individual physical products can become their own media platform for brands. In other words, a connectable product (anything from a bicycle to a soda can that consumers can engage with via their smartphones) can act as its own media channel — operating alongside TV, mobile, magazines and other media channels — and tapping into consumer behavior to create an entirely new form of CRM through physical objects. This concept — products as interactive media — has vast implications for the media landscape.

As products become connected, the game changes completely for brands, shifting marketers’ strategy from the traditional push model to a more intelligent pull model. A connected product provides a brand with a direct, real-time interface and interaction point with the consumer. Instead of pushing content toward consumers at the best guesstimated time to catch their attention, brands can engage with consumers who are proactively opting in to receive content when they most need it and when they are most engaged with the brand’s product.

Data is the key to enriching the consumer’s experience

Marketing executives are just beginning to open their eyes to the limitless marketing opportunities enabled by IoT. There is still a world of innovation before us, and if the industry can embrace the disruptive idea that products can serve as their own digital media channels, we’re off to a great start.

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Tecnologia nel retail & Google Glasses Experience – Praesidium

Tecnologia nel retail: da minaccia a nuovo asset per il successo

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Molti retailer italiani ed europei ancora oggi percepiscono la tecnologia come un fattore di rischio per il business.
L’analisi dei trend su scala mondiale fa emergere invece una nuova prospettiva, decisamente più promettente: la tecnologia come opportunità per cambiare il volto del retail.
E’ sicuramente vero che grazie all’iperconnettività e al possesso dei dispositivi mobili lo shopper può acquistare in ogni momento, in modo confortevole, veloce e facile. Tuttavia il negozio fisico continua ad avere un vantaggio competitivo significativo: la relazione diretta shopper-personale di vendita.
Il trend internazionale vede i retailer più lungimiranti muoversi verso la riduzione delle superfici di vendita, con l’obiettivo di spostare investimenti sempre più significativi su aree e strumenti di innovazione tecnologica utili a migliorare la shopping experience in-store.La tecnologia viene finalmente vista come una opportunità concreta, una risorsa da utilizzare in modo creativo per offrire un miglior servizio allo shopper e rendere l’esperienza di relazione con il retailer sempre più personalizzata ed i punti di vendita sempre più emotivamente coinvolgenti.
Ancor prima dell’ingresso nel punto vendita la tecnologia consente di intercettare lo shopper con offerte personalizzate, consigli, promozioni ad hoc e call to action realmente personali ed efficaci che invitano all’acquisto.
QR code, ibeacons, nfc, wall e vetrine interattive, riconoscimento facciale… sono solo alcune delle tecnologie che il retail sperimenta in store, e che consentono di creare un ponte tra digitale e negozio reale.
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Google guarda al processo di acquisto e stupisce

La connettività perpetua è il nuovo scenario, un vero proprio punto di svolta che ci mette di fronte alla necessità di ripensare il processo d’acquisto e le strategie per influenzarlo.
Le imprese devono guardare alla tecnologia come nuovo strumento per la costruzione di vantaggio della marca.

In questo video, realizzato da ConAgra Food in collaborazione con la divisione di Google che si occupa di shopper marketing, scopriamo come la tecnologia dei Google Glass può offrire un nuovo modo di “scrivere” la shopping list, di muoverci nel punto di vendita, di accedere ad informazioni sui prodotti e di approfondirle…senza tralasciare la possibilità di comunicare con gli altri: un perfetto esempio di come sarà possibile offrire allo shopper un’esperienza che integra in-store, out-of store e digital.
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Il drone da polso e gli altri gadget con cui ci “vestiremo” – Corriere.it

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Drone da polso Nixie ha vinto la prima edizione della competizione Intel Make it Wearable.
Il dispositivo, ancora in fase prototipale, si aggancia al polso e grazie a una foto/videocamera integrata consente di immortalare momenti particolari ripresi dall’alto, senza dover pilotare il drone

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The World of Mobile by the Numbers

The number of mobile users is approaching the number of people on earth. Some 6.9 billion people will have cellular subscriptions by the end of this year — or about 95 percent of the world’s population, according to the International Telecommunications Union. More than half of these subscribers will be in the Asia-Pacific region.

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Worldwide smartphone shipments are expected to surpass 1.2 billion units this year, a more than 23 percent increase from just a year ago, based on International Data Corp.’s forecast. Volume will reach 1.8 billion phones annually in four years — with shipments more than doubling within key emerging markets, including India, Indonesia and Russia. By 2018, China will account for nearly one out of every three smartphones shipped.

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Google’s Android will remain the market share leader among smartphone operating systems for the foreseeable future, with IDC projecting its share will hit 80 percent this year. Android has been and will continue to be the platform driving low-cost devices. Apple’s share of the mobile market is expected to drop to 15 percent (though IDC’s forecasts were made in May, prior to the record-setting iPhone 6 launch).

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It’s no surprise that mobile Internet companies are experiencing a mini Gold Rush. Private investors pumped a record $19.2 billion into these companies over the last 12 months, according to the latest research from Digi-Capital. Big money flooded into mCommerce ($4.2 billion), travel and transportation ($3.3 Billion), utilities ($1.8 billion) and games ($1.1 billion). But 10 other sectors also raised more than a half billion dollars each — spanning the gamut from food and drink to messaging and more.

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From wearable to Invisible Technology

For the past few years, mobile technology was the future.
Screen shot 2014-10-24 at 7.25.35 PM New smartphones and tablets were released every few months by all the big players: Apple, Google, Microsoft and Samsung. Recently however, things are shifting from mobile devices to wearable gadgets. Is it possible these new gadgets, like Apple Watch or Google Glass, represent the future direction of technology?

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Reply: Nasce l’incubatore per le #startup dell’#Internet of #Things

La nuova società, creata da Reply, finanzierà, accelererà e supporterà la crescita e l’affermarsi di idee in Europa e Usa. Primo progetto al via con l’acquisizione del 30% di Xmetrics, società che sviluppa wearable technologies per nuotatori

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via Nasce l’incubatore per le startup dell’Internet of Things.

4 Wearables That Give You Superpowers

SUPER STRENGTH. SUPER HEARING. SUPER ARTISTRY. SUPER EXPRESSION.THE FUTURE OF WEARABLES IS REALLY A QUEST FOR HUMAN ENHANCEMENT

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http://www.fastcodesign.com/3036295/4-wearables-that-give-you-superpowers?utm_source=facebook