MONETISING LTE SERVICES – Analysys Mason

DEVELOPING NEW REVENUE STREAMS THROUGH DIFFERENTIATION AND INNOVATIVE PRICING5_Rohan_Dhamija_Figure1_web_lightbox

LTE services by user and product segments [Source: Analysys Mason, 2014]

MNOs must differentiate LTE services from those of 3G

  • Enhanced data for consumers is a key selling point for LTE
  • VoLTE (+ RCS) allows operators to offer integrated voice, video and instant messaging (IM) services with the added benefit of mobility
  • Enterprise solutions can benefit from enhanced data services
  • LTE can also provide connectivity as a substitute to fixed networks
  • Wholesale solutions may emerge as an attractive opportunity for operators. Because LTE network latency is lower than 3G, operators can develop new revenue streams by selling bandwidth for wholesale services (such as utility and M2M services). Verizon is at the forefront of this with projects in sectors such as education.

Pricing is determined by LTE positioning relative to 3G

  • Pricing premium if positioned as a value-added service with clear benefits (such as guaranteed speeds or premium content)
  • MNOs can also experiment with bundling. Data sharing across devices is being offered, with the aim of monetising devices (such as tablets) otherwise lost to Wi-Fi.
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Hands on: Apple Pay is even slicker than your snakeskin wallet, brah

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My first experience with Apple Pay was nearly flawless. After waiting in line at Panera Bread for a few minutes, I approached the cashier, made my order, and got ready to use Apple Pay. The cashier told me my total and I held my phone above the payment pad. The Passbook app opened immediately and prompted me to place my fingerprint on the Touch ID sensor. I did so and as soon as my fingerprint was recognized, a check mark appeared in the fingerprint circle, telling me that I had finished paying. The system beeped, and the cashier handed me my receipt.

“That’s cool!” he said

.

http://zite.to/ZMdS4X

Amazon’s first smartphone revealed in leaked photos – via @verge

Amazon’s long-awaited smartphone is apparently right around the corner, and today images of what looks to be an early prototype have been leaked by BGR. Unfortunately the pictured device is surrounded by a protective, screwed-on case that conceals the phone’s true physical design. BGR claims the phone’s screen measures 4.7 inches, which would make it noticeably smaller than the latest flagships from Samsung and HTC. It’s also said to be a 720p display, which falls a bit short of the now-standard 1080p resolution found on the Galaxy S5 and HTC One. Amazon’s smartphone is reportedly powered by an unspecified Qualcomm Snapdragon processor and 2GB of RAM.

Interestingly, the shots reveal a total of five front-facing cameras. One will presumably used for pictures, video chat, and interacting with Amazon customer support via the company’s signature Mayday service. But the four cameras located at each corner are more interesting, as they’re the secret behind Amazon’s “3D” experience.

http://www.theverge.com/2014/4/15/5616820/amazon-smartphone-revealed-in-leaked-photos

IBM’s Take on Going ‘Mobile First’

“There’s a tremendous amount of insight being generated and an opportunity to engage the buyer at the moment of awareness”

via IBM’s Take on Going ‘Mobile First’.

Facebook targets financial services – FT.com

28765884The social network is only weeks away from obtaining regulatory approval in Ireland for a service that would allow its users to store money on Facebook and use it to pay and exchange money with others, according to several people involved in the process …

via Facebook targets financial services – FT.com.

Facebook Adds Free Voice Calls to Messenger App

Interestingly, the design of the in-call screens in Messenger, and the rumored screen in WhatsApp, are nearly identical to the in-call screen of iOS 7 itself

via Facebook Adds Free Voice Calls to Messenger App.

Google as a mobile carrier, revisited: Here’s what its network could look like

Gigaom

Every year or so we see a report emerge claiming Google(s goog) is contemplating life as a mobile carrier, pitting itself against Verizon(s vz) and AT&T(s t) with its own voice and mobile data plans. So far nothing has come of them, but on Thursday a new report published on The Information (subscription required) maintains Google is once again bandying the idea about, though as per usual the sources are all unnamed.

I’m still very skeptical that Google really wants to deal with the expense and grief of being a mobile operator; when was the last time you had a positive thing to say about your operator? But in the last few years Google has demonstrated that it views connectivity as a crucial element to its business.

As is the case with Google Fiber, Project Loon, its work with white spaces broadband and even its investment in satellite…

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As Mobile Revolutionizes Commerce, How Marketers Are Taking Advantage

Mobile has revolutionized commerce, including the way consumers engage, research and ultimately purchase products.

 

Here’s how mobile assets are reshaping the commerce landscape and consumer buying behaviors:

1. Showrooming.The increase in showrooming should be seen as an incentive for brands to deliver real-time information and innovations to prompt consumers to visit stores in person.

2. Social Shopping. Social media is already becoming increasingly integrated into the brick-and-mortar experience, and mobile engagement is a driving force.

3. App Marketing. Apps are also bridging the gap between brick-and-mortar retailers and e-commerce sites. Essentially, they have opened up new marketplaces in which both marketers and consumers benefit.

4. Mobile Payments. One of the main benefits of shopping online is avoiding long checkout lines. Many retailers have risen to the challenge by offering mobile payment systems that empower in-store shoppers to conduct self-service checkout using their smartphones.

5. Location-Based Ads. By combining the power of location and other data-based targeting strategies, advertisers can improve the relevancy of brand messages and effectively drive up performance. A new report by BIA/Kelsey estimates that by 2017, over half of all mobile ad budgets will be allocated to location-targeted ads.

via As Mobile Revolutionizes Commerce, How Marketers Are Taking Advantage.

10 trend che cambieranno il social media marketing nel 2014

 L’anno appena iniziato potrebbe portare mutamenti, qui descritti, che richiederanno azioni non prorogabili da parte delle aziende.

I social media non sono più un “campo giochi”, ma sono ormai ambienti relazionali maturi, sempre meno isolati, in grado di incidere sulle performance aziendali.

1) Brand come editoricatturare l’attenzione delle persone sarà sempre più difficile, anche a causa degli algoritmi che governano la visibilità degli oggetti sociali.

2) Real time: i contenuti di qualità potrebbero non bastare. Una nuova capacità che i marketer dovranno acquisire è quella di inserirsi velocemente nel flusso informativo nel quale siamo immersi.

3) Advertising: la pubblicità invaderà i social media. Il buon marketer si distinguerà dagli altri perché riuscirà ad utilizzarla, senza considerarla un corpo estraneo, per veicolare al meglio contenuti di qualità, ma senza infastidire il proprio pubblico di riferimento.

4) Instant Messagingle applicazioni nate per dare la possibilità di scambiare messaggi in tempo reale sono già entrate nella routine di milioni di persone.

5) Social caringnon basta più essere presenti sui social media pubblicandocontenuti, seppur utili e divertenti. Le persone sempre più spesso utilizzano questi spazi per rivolgere domande e chiedere assistenza.

6) Social + SEO: le tecniche tese a dare maggior visibilità ai contenuti prodotti non potranno non tener conto della capacità dell’azienda di comunicare efficacemente sui social media.

7) Mobile: l’utilizzo dei dispositivi mobili, smartphone, tablet e presto smartwatch, sta crescendo in maniera impressionante.

8) Geolocation: soprattutto per i brand che hanno dei punti di contatto dislocati sul territorio sarà fondamentale prevedere una strategia di Geo Marketing.

9) Social commerce: il commercio elettronico sta cambiando, seguendo le nuove abitudini di fruizione della rete.

10) Social TV: l’abitudine delle persone di commentare le trasmissioni televisive inrete è destinata a crescere.

10 trend che cambieranno il social media marketing nel 2014.

Finextra Community Home The Mobile Payment Wars: Will HCE be a game-changer for NFC

Over the last two years or so, the mobile payments landscape has been abuzz with the supposedly disruptive potential of near field communications (NFC) technology.

Predictions have been made about the imminent obsolescence of plastic cards and controversies have erupted over Apple’s refusal to acknowledge NFC and rumors about Verizon blocking Google Wallet on its Galaxy Nexus phone

via Finextra Community Home The Mobile Payment Wars: Will HCE be a game-changer for NFC.